FOOTBALL FOR URBANISTS
Panini Fifa 2014
The ongoing World Cup in Brazil reaches out into urban spheres. The city does not only become a stage for sponsored public viewing spectacles, but also turns into a trading place for football enthusiasts. At unexpected locations fanatic collectors of different gender, age and background gather to exchange football stickers and fill most economically their sticker albums. An urban utopia almost turns real: citizens of various backgrounds meet to share a common interest outside commercial spheres.